QR code is not massive in my country, but in 2011 grew fast the smarthpones users, so is more interesting to use it. in 2012 will be In addition, there are encode/decoded software for PC and Mac.
QR code brings 30% redundancy, so that cameras can decode it properly varying quality. This percentage gives room to customize it clear that it does not know any free software.
I encourage you to be a leader, and not fall asleep waiting that more organizations use it. Using it is free and therefore there is no excuse for your nonprofit try this.