If your website don’t have a good template for mobiles, do something now. Smartphones are growing fast and is important to be friendly with small screens.
Different CMS have easy solutions. In WordPress I used “WordPress Mobile Pack” plugin, but because created double pages, something that is not good for Google I change. Now I’m using WPtouch and is working fine. Is free and just need to activate.
Also will be helpful to have an application in Itunes and Android Market, but will be appropriate for your organization? Do you will get more donation / volunteers / advocates with this?. It depend of the kind of people wich you appeal, but If you can afford, do it,
How are your numbers in Google Analytics? You get similar numbers in avg. time on site and pages/visit between mobiles visits and the others.
Tell me your experience.
- 5 Non-Profit iPhone Apps You Should Know About (July 2010 / Mashable)
- How nonprofit supporters are using their smartphones (April 2011 / Socialbrite)
- Building mobile applications for social good (December 2011 / Socialbrite)
- Top Four Mobile Apps for Your Fundraising Efforts (Fundraising Insight)