The existence of a standard for measure the influence of organizations on social media is necessary for measuring the achievements in comparison with organizations, and take the challenges.
Growing in number of followers is good. Get responses and re-tweets is important. Lead people to action to be donors, speakers and volunteers, is a great achievement.
I’ve been using Twitter for my organization from October 2009. I’m surprised with results of various organizations, which having less fans, get a better compromise than larger ones.
In October, Klout change its algorithm and the ranking of many organizations including mine decreced. This does not make me happy but I was not discouraged. Klout It remains the standard for value so far and therefore necessary for monitoring. Will be a next standard? Not yet.
Try Klout for three months and share here your experience.