Revised version, 4 Jan 2011
Medium and small NGOs should take seriously their presence on Twitter. Staff may have no time or proper training. It may seem secondary to have an active account on Twitter. If you know an NGO that needs to improve its presence in this network, suggest that attitude change without overburdening staff. How? Here I leave some recommendations.
Every day charities create new accounts on Twitter, but growing in number of followers? Do they receive feedback? Do you feel frustrated in participating in this network?.
Many people I’ve reached on Twitter, I would not have reached by Facebook. In addition, many of which Twitter users have Facebook, then Twitter followers come to our fan page.
In the sites I manage, traffic through social networking leader is led by Facebook,and then comes Twitter. Maybe Pinterest could compete for second place soon.
Now if you want to distribute a press release, what would be the best place?.Unless you have millions of fans on Facebook and they can spread and then media can capture the information, But if not your case, would be a good option to spread through your account on Twitter with hashtag and citing a news account. Radio and local newspapers can be helpful. If they spread the news media with national presence may be interested in your story.
If you can not have a person who spends hours at managing social media at least have one person working 2 hours per week on Twitter.Use an hour to read your competition, your suppliers and customers.Detect keywords, hashtags useful and accounts that start to follow.You can group them into a private list read to them frequently. If you can answer some Tweets with a comment or retweet.
In the second hour schedule your Tweets using an application like Hootsuite. When writing tweets include hashtags being used.Published at different times between 8am to 8pm Monday to Friday.Do not repeat a single tweet the same day, seek to be relevant and appealing to their community. Schedule a minimum of 20 tweets per week (Monday to Friday) will allow you an opportunity to be found and read.
These guidelines are quite basic, but can make a marked change to the practices of thousands of NGOs published sporadically without using any of the rules of etiquette of Twitter.
Interesting articles about Twitter Etiquette: