Google panda, a very good friend of a charity

Dear charities / nonprofit, last year Google change the algorithm of search, so several websites had a negative impact. You just not need to have a good website in general, need to be also in particular too. Now weak posts impact your website:

  • Do you have very short post (under 200 words)? Edit now
  • Do you have post with very low visits? Improve it or delete it.
  • Do you have several post which are quite similar? Edit now
  • Did you copy post from a partner website? Edit now. You can quote text, but try that 80% of your post is original.

I also have another important challenge about create content:

  • Twice a month, you will post one testimony of a person impacted with your charity. Perhaps you can use the same questions, but you will get a story with a personnel flavour.
  • You will promote each story on Twitter, Facebook and email.
  •  Be relevant for your donors / volunteers / advocates. That every publication has a photo of the person, a headline informative and attractive. That the text is between 200 and 500 words in which people can read details about how “a person’s life was improved thanks to our help.”
  • Good redaction. Check the spelling, use simple phrases, a 3/5 phrases each paragraph, ask another person to read the post before publish.
  • Light images / pages. Your image has more than 100kb, consider saving in lower quality or size. Try that all photos of the same page do not exceed 500kb.

So, having original articles that are of interest to our loyal audience, well written and shared contexts in our social networks, you should see better results on Google.

Have increased the number of visits and an increase in the number of messages you have received from your contact form on the website will be the proof that we have taken a step forward.

Mobile and WordPress in 2012

If your website don’t have a good template for mobiles, do something now. Smartphones are growing fast and is important to be friendly with small screens.

Different CMS have easy solutions. In WordPress I used “WordPress Mobile Pack” plugin, but because created double pages, something that is not good for Google I change. Now I’m using WPtouch and is working fine. Is free and just need to activate.

Also will be helpful to have an application in Itunes and Android Market, but will be appropriate for your organization? Do you will get more donation / volunteers / advocates with this?. It depend of the kind of people wich you appeal, but If you can afford, do it,

How are your numbers in Google Analytics? You get similar numbers in avg. time on site and pages/visit between mobiles visits and the others.

Tell me your experience.

Read more

CiviCRM for WordPress

In January was launched the first stable version of CiviCRM for WordPress. For years CiviCRM was for Joomla and Drupal, so I’m  very exciting to try CiviCRM for Wordpress.

CiviCRM is the most powerful free CRM (Customer relationship management) software at the moment, which enable a nonprofit to have fundraising online, manage mailing and database, and many more. You can choose which module have active.

WordPress is a the most popular CMS (Content management system) because is friendly and powerful. You can add plugins which give more functions. CiviCRM develop a big an amazing plugin..

CiviCRM have some requirements which some hostings have not active, and if you want to install another language, you will need to have the privilege to create triggers.  I can’t get this with one of my hostings, but I’m using the function translation of Google Chrome.

CiviCRM is in 49 languages, including regional variations for english, spanish, german, french y portuguese.

This can sound very technical, but you will need some technical advice in the installation, and you will found all the answers in the documentation and Guide for installation.

I spend a month using Civicrm(included the beta version), I choose the option to get demo information (and I recommend), and now is time to enter real information and train the fundraising manager.

Some links:

Please tell me your experience and expectations

SEO and charities / nonprofits, part I

I saw silly mistakes in charity/nonprofit websites in SEO and I want to help. So I will share some basic tips using an example

1.  Title of homepage. Several times I saw that the title is “index” or”home”. Please write the name of your organization. If the name of your organization is “Child aid Patagonia” so you will type “Child aid Patagonia foundation”

2. Description. Think in a paragraph of twenty words which will help the person to choose. So you can write “Helping children in southern Argentina to grow, develop and overcome poverty”. Perhaps you can add a few like “nutrition, domestic violence, literacy or other, but be short  (20 words maxim) and clear (simple phrases).

2. Keywords. Is not so important as in the past, but still use it. So continuing with the previous example, your keywords can be “social change”, “eradicate poverty”, “children at risk”, “broken families”, “overcoming social” , “child development”

Probably some of you can have better suggestions for the example. Please leave your comment.

In the second part I will share about how to write your post in a better way.

3 reasons to use WordPress for your charity now

You charity / non profit still not use WordPress?  or is using but you don’t feel that they are taking advantage?

1. You will find free resources to have a powerful website. (friendly for Google, for mobiles, for social networking, for fundraising, for videos, etc.). Look the variety of the popular plugins/modules here popular plugins

2.You will get an always updated CMS. Do you want to integrate new social networks and new technologies soon?  In general WP will have the solution earlier than the others CMS. If you want to be updated reading news about WP here WordPress in Mashable.com  | wpmash.com/

3. You will find free support in different forums and webs. Examples. WordPress Forum | wpbeginner.com

There are several good examples of nonprofit /charity websites using well WordPress, Some examples in WordPress.org showcase of non-profit

If you still have a doubt about why choose WordPress, please write here and I will reply soon.

I use WP from 2007 and every day I’m more convince about the advantage over the other s CMS. In the future, perhaps will be a better option, but not in the next couple of years, because WP raised the bar right up.

Why is so important that your charity have a good website? Because share stories is very important. Read my article Good headlines for charity webs.

Charities and QR code

The QR code is an image with a code that when is scanned, shows a message. In many devices this is very easy. So in an small place you have several phrases.This code is currently used in T-shirts, posters and books, which help to spread the website, the mission or other content. This is interesting for users of smartphones and tablets.So far I’ve used for competitions and wallpapers. Soon I will include it in mugs and magazines.

QR code is not massive in my country, but in 2011 grew fast the smarthpones users, so is more  interesting to use it. in 2012 will be In addition, there are encode/decoded software for PC and Mac. Continue reading